Finding it difficult to simplify your idea? An explainer video might be the solution.
An animated explainer video gives you an overview of your product, company, or service in a way that is visually appealing. In less than 2 minutes four key points are covered: the problem, the solution, the elements and advantages, and how the solution works.
The key to a stellar explainer is keeping it short and indulging, while still conveying the correct information. No matter what you’re explaining, an explainer video should leave your viewers with a clear understanding of what you do and a desire to take the next action step. They are imaginative and entertaining regardless of the topic.
If you lack video-producing skills – leave this part on us! At Brizy Owl we specialize in creating custom illustrations, designed for your UNIQUE branding. No templates and cookie-cutter solutions are used! We believe in working with fresh ideas and an individual approach to each project. Together, we can figure out a way to shape your company image and make your brand more appealing to your target customers.
Benefits of Explainer Videos
- Explainer videos are usually brief, with an average length of fewer than 2 minutes and often less than 250 spoken words. The video can be live-action, animated, or whiteboard-style and feature either a voiceover or on-screen text to share the information. Brizy Owl also uses motion graphics, another cool feature that gives your explainer video production a sophisticated look.
If you wish to boost your sales and promote your brand online, then an explainer video for your landing page is all you need. Take advantage of video content to get ahead of your competitors.
To be more sure about explainer videos, understand the benefits they offer:
- People prefer watching a video over reading
Over 80% of people prefer watching quick and attractive videos instead of grabbing a book to know about any product/service.
- Explainer videos are time-saving
With animated videos, you can impress your clients in less than two minutes and persuade your client into hitting the “buy now” button!
- Videos grab the attention of the audience faster than any digital image.
Videos are one of the most engaging types of content available on the web, today. Since ancient times, people have accepted visual entertainment. Animated explainer videos can efficiently deliver marketing messages to the audience and compel them to buy in the spur of the moment.
- Explainer videos help improve SEO
According to research animated videos make people stay on websites longer if there are videos on them. Since people prefer learning through videos, Search engines recognize the preference and reward websites that promote videos.
- These are easier to share and can be quickly posted
When a new lead comes across your company’s LinkedIn, Facebook, or Twitter pages first, you can pin your explainer video to the top of your profile to give the new users an introduction about your company.
- Build brand awareness
Consumers want to feel like they have an understanding of the individuals behind a brand – their mission and values – all of which can be conveyed in an explainer video. And, if you take our advice on cross-promoting an explainer video on your website and social media channels, you have a greater chance of hitting the 5 to 7 impressions that takes a person to remember your brand.
- Explainer videos sell without being sale-sy
Producing an explainer video for business, companies usually follow three objectives: to explain something to their customers, to educate, and entertain them. The goal of selling is not even listed in the top three aims. It sounds illogic; however, being unsalesy, an explainer video is a powerful selling tool.
- Animation brings interest and emotion to your brand
Animation has the power to transfer emotions. To convey emotions effectively, an illustrator exaggerates them on the image and makes the marketing message even more expressive and distinct. Moreover, the video interacts with human emotions at different levels of perception since it usually combines visual and sound constituents at the same time. It offers viewers an emotional and aesthetic appeal and allows a brand to interact with the audience on a more personal level.
Why should you choose us?
We add more value to your brand with our story-telling abilities and emotionally engage your viewers in order to connect with them personally. We make sure to deliver your message in a clear and concise manner so as to increase conversion rates and hook loyal fans to your content.
We create videos that build successful brands.
Your’s could be next.